MAPLE & MAIN ST | Investors
The verified Canadian buying map
Canadians want to buy Canadian and cannot verify it quickly. MAPLE & MAIN scores ownership and origin, shows the reasoning, and connects the shopper to the business that earns the sale.
What is live today
Soft launch, real coverage
Figures below are read from the live platform, not projections. The platform is in soft launch while merchants claim and complete their listings.
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Canadian businesses listed
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Provinces and territories
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Products catalogued
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Editorial stories published
Product
Why this is hard to copy
MAPLE Scan
Barcode and photo recognition that answers one question in the aisle: is this Canadian, and if not, what is? Every scan feeds the demand data behind the platform.
Alternatives engine
Searches for an imported brand surface a Canadian-made substitute, turning intent to switch into a specific purchase.
Canadian Score
Ownership, manufacturing and fulfilment scored with the reasoning shown, so a claim of Canadian can be checked rather than trusted.
MAPLE & MAIN Edit
A bilingual shoppable magazine that earns organic search traffic and routes it into member storefronts.
How the platform earns
- Bespoke membership from $99 CAD per month, assessed on business size, category and reach.
- Two months free on annual prepay, which pulls cash forward and lifts retention.
- Lead fees on big ticket inquiries such as vehicles, marine, equipment and modular homes.
- No commission on referrals. Members keep the full order value, which is why they stay.
Unit economics
- An AI scan costs roughly one tenth of a cent. Barcode answers served from our own catalogue and repeat scans served from cache cost nothing.
- Scan spend is capped by quota: 10 AI scans per member per day and 15,000 platform wide per month.
- A single $299 membership funds roughly 250,000 scans, so gross margin per member stays high as usage grows.
- Editorial and directory pages are owned assets, so acquisition cost falls as organic search compounds.
Roadmap
Where the capital goes
Now
Soft launch
Directory live across all thirteen provinces and territories, seven verticals, bilingual EN and FR, installable as an app. Merchant acquisition underway.
Next
Paid membership at scale
Convert claimed listings into bespoke memberships, add the verified badge programme and lead fees on big ticket inquiries.
Then
Checkout partnerships
Keep the buying map neutral while adding partner checkout for members who want transactions completed on platform.
Later
Demand data products
Aggregate, anonymised Canadian demand signals for producers, boards and economic development agencies.
Prefer to write directly?
Detailed financials, traffic detail and the cap table sit behind a request rather than on a public page.